Customer Stratification

Customer stratification determines which customers are contributing to the firm’s success, whether cost to serve is properly managed, and where growth opportunities lie. Customer stratification has been used for pricing optimization but is increasingly being used in creating high return on investment growth initiatives. This course explains straightforward approaches to customer stratification and opportunities that firms can capitalize on by effective use of the technique.
A separate email will be provided with login details closer to the event date.
8/3/2021 8:30 AM - 4:30 PM
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